Bauhaus Design Challenge
The Bauhaus was founded in 1919 in Weimar, Germany by architect Walter Gropius. Literally translated as “building house,” the Bauhaus style was born out of the challenge of designing basic necessities like buildings, tables, and chairs, with the core idea that form follows function.
In 1925 the school moved to the industrial city of Dessau, where its ideal of creating a new unity of crafts, art, and technology flourished. Many now-iconic designers called the Bauhaus home, and their legacy of industrial design and functional yet striking typography lives on today.
Typography from Bauhaus Dessau is instantly recognizable. Simple geometric forms, unadorned with serifs. Vibrant, expressive colors. Balanced layouts that convey a clear and direct message. Some of the world’s most celebrated ad layouts, political posters, album covers, and logo designs owe their power to lettering designs created at Bauhaus Dessau.
In this project we will be working together to use the newly released Bauhaus Dessau fonts to build the elements of a brand identity: Logo, poster, business card, and Behance project.
For the logo we decided to keep the overall shape and colors of the original Thrasher logo but make it more geometric. We felt that the font joschmi fit the brand identity of thrasher so we used two layers of the font and turned the back layer into vector art so it could be stretched to fit the arc of the original logo.
We used the joschmi font on the thrasher logo so the poster is based on the joschmi font. The words joschmi are doubled like the the thrasher logo and there are line coming from the J,H, and I break up the page and make spaces for the text examples to be seen. The line coming from the J is broken up and inside is the background information on the creator of the font.
The front of the business card follows the same color scheme as the logo and poster. The double lines are once again used to break up empty space and the main focus is a T in the font we use for the logo. On the bak there is a thrasher logo with readjusted colors and below is the contact information. Both sides have a border with the front being red and the back white.
